Why Stories Spark Sustainable Habits
Our brains love identity-powered stories. When your mug becomes a character—weathered, stickered, steadfast—your morning ritual transforms into a narrative loop that reinforces values, reduces waste, and invites curious coworkers to ask, learn, and follow.
Why Stories Spark Sustainable Habits
It started with two planters and a shy note: “Take basil, leave a smile.” By autumn, we were swapping seeds, recipes, and rainwater tips. The story became contagious, and our stairwell smelled like hope.